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Pharmaceutical Industries Communique Award Best Patient or Public Education Project Sponsored by: AstraZeneca Award Winner: Lifesite (Lymphoma Information for Everyone) Website Association: Lymphoma Association Agency: Action Graphic International The Judges Comments Using patient engagement, this campaign revitalised a well-used tactic and over-delivered on clearly defined objectives. It successfully repositioned its image to appeal to its younger target audience. For more information click here To return to the LYMPHOMA site click here |
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